How To Increase Traffic To Your Website By Using Reddit

Reddit is a social news aggregation and discussion website where users submit content, such as links, text posts, and images, and then vote on them. The site is divided into subreddits, which are communities dedicated to specific topics.

Reddit: Text postings allow you to upload your unique material, which is critical for attracting high-quality visitors to your website. Each submission can be upvoted or downvoted by Redditors. Karma is the term for this concept.

Achieving a solid karma score can help you gain a reputation on Reddit. Thus it would help if you tried to prevent downvotes as much as possible.

What is a Reddit?

This is a multilingual social news platform founded by Steve Huffman, the current CEO, and Alexis Ohanian, the executive chairman, on June 23, 2005, in Medford, Massachusetts. A Reddit community has the potential to provide a lot of traffic to your website and generate a lot of leads for your company. However, you must first understand how to utilize it to its most excellent capacity.

Since its inception in 2005, Reddit has developed into a digital powerhouse. Reddit’s popularity stems in part from its role as a massive aggregator. Individuals can provide links to other websites that are relevant to their communities.

The URLs for these submissions are at the end of the title: Text postings, often known as self-posts, are another option for users. Each user has made unique contributions. The self-tag at the end of each gift can be used to identify these.

How To Increase Traffic To Your Website By Using Reddit

Including over 243 million monthly unique visitors from over 200 countries and millions of user accounts, “Reddit The Front Page of the Internet” may have some validity.

Who Are Redditors and What Do They Do?

You now realize that you can’t pass up a chance like the one Reddit is providing. Reddit is a one-of-a-kind community of Redditors who share the same interests and come together to debate and curate the finest material on the Internet. So the community is made up of a diverse group of people who spend countless hours there reading, posting, discussing, upvoting, and so on.

The following is an example of a typical user profile: Redditors are typically 34-45-year-old men with a yearly income of $25,000 to $50,000. Furthermore, most Reddit users are from the United States and have a bachelor’s degree or higher education. In San Francisco and Toronto, this website is the most popular.

Another more comprehensive and in-depth overview of Redditors may be found here:


What is a Subreddit?

Subreddits on Reddit include a wide range of topics,


What is a Reddiquette?

You can’t just go into this community and expect to fit in. Because Redditors may be a tricky bunch, it’s to your best advantage to learn “reddiquette” and respect its special rules.

  • Don’t Self-Promote
  • Don’t Jump in Right Away
  • Don’t Downvote Content You Disagree With
  • Don’t Beg for Upvotes
  • Don’t Share Anyone’s Personal Info
  • Don’t Repost Content
  • Don’t Leave Worthless Comments

The Android subreddit, for example, prioritizes posting content that benefits the community. This might include anything from breaking news to rumors and debates.

How to Get Started on Reddit

Before you start using Reddit, there are a few things you should know. First and foremost, your name should be carefully picked, as you will not be able to change it after it has been registered.

Traffic To Your Website By Using Reddit

Furthermore, keep in mind that anything you publish on Reddit, including your comments and upvotes, will be archived indefinitely on your profile page. Moreover, the karma points you earn cannot be transferred to another account.

How to Make the Most of Reddit

This section will look at how you can use Reddit as part of your marketing strategy to increase visitors to your website.

How To Increase Traffic To Your Website By Using Reddit
  • Hot: Posts that are popular right now
  • New: Recently shared posts
  • Country : Select Country or Everyone
  • Controversial: Posts that are receiving a relatively equal amount of upvotes and downvotes
  • Top: The most popular posts in a subreddit
  • Rising: Posts that are currently receiving a lot of upvotes

I looked at several subreddits owned by well-known corporations and saw specific recurring themes that help them generate buzz and loyalty.

“Memorize one thing about Reddit: it’s a place where you can communicate with other people.”

At the top of each subreddit feed, you can use the drop-down menu to sort posts by:

What is Reddit Karma?

Then there’s the karma factor. Karma displays your activity as well as your profile status. So what can you do to boost your Reddit karma? User engagement earns you karma points; the more valuable comments you leave or upvotes you offer and the more attention your material produces, the better your karma grows.

However, there are two kinds of karma:

  • Post karma is earned from upvotes on the posts you share in subreddits.
  • Comment karma is earned from upvotes on comments you leave on posts.

Activities such as spamming Reddit with low-quality content, on the other hand, will lower your profile karma because other Redditors will downvote it.

How to increase Reddit Karma

Up-votes, Down-votes and Karma

Traffic To Your Website By Using Reddit
Traffic To Your Website By Using Reddit
  1. Sign up to Reddit
  2. Share contents from other websites
  3. Read the rules of sub-reddits and avoid spamming
  4. Get more up-votes and make front page of Reddit
  5. Find interesting contents and submit it
  6. Give an interesting title to your link
  7. Submit your link to a suitable sub-reddit
  8. Let people know you are active
  9. Don’t be crazy to submit all-time
  10. Don’t be frustrated
  11. Follow other Reddit users

How to Use Reddit to Increase Traffic to Your Website

Using Reddit to drive traffic to your website is an easy process. You must publish your material and hope that real people will be interested enough to click on it.

While a preceding assertion is correct if using Reddit to increase website traffic was that simple. If that formula produced significant results, everyone and their mother would be doing it.

Repeatedly uploading such content will only result in a large number of furious Redditors downvoting your posts, and you may even be banned.

So how is this attainable? The State of Reddit Marketing Report shows that links account for 50% of the content in the top subreddits? So what makes you think you’d be banned from uploading your content?

That’s because you’re doing something (or several things) incorrectly when sharing your content links.

There still are, however, legitimate ways to upload your work to Reddit. First and foremost, you should join subreddits that are relevant to your expertise.

Enlist subreddits that are relevant to your niche

Traffic To Your Website By Using Reddit

All of the examples will be tied to the r/Maine subreddit to make these tips more concise. It’s a field in which I’ve been highly active in recent months.

Assume you’re a travel blogger who specializes in the state of Maine. So you decide to join the r/Maine subreddit, which has over 42,000 members.

The first step has been completed. Next, it’s a good idea to join subreddits that are related to your topic.

Users might join r/Mainebeer, r/MaineFood, r/SkiMaine, and possibly r/NorthernNewEngland as a travel blogger covering Maine.

Joining the subreddits of other New England surrounding states, such as r/Vermont, r/newhampshire, and r/Massachusetts may seem contradictory.

However, after conducting some research as a Maine travel writer, you realized that these states account for the great majority of visitors to Maine. As a result, it’s a good idea to join them. Furthermore, because those states account for most Maine visitors, they’d be ideal candidates for Redditors looking for Maine travel content.

Checked the rules of the subreddit.

How To Increase Traffic To Your Website By Using Reddit

It is mandatory to read the subreddit rules. There are nearly always regulations, no matter what niche you’re in or which subreddits you join.

Your posts may be removed if you do not respect these rules. Worse, the moderators may decide to ban you from the subreddit permanently. And if that happens, your articles will go unnoticed…

So, take a look at the regulations! On a PC, these are usually found on the right sidebar. They’re under the “About” page on mobile and in the Reddit App.

The rules for the r/Maine subreddit are shown below as an example. There are nine different rules, each with its collapsible drop-down that explains them thoroughly.

Upvote and react to other Redditors to participate in threads.

Fine. So you’ve joined the subreddit for your niche and associated subreddits, as well as read the rules.

Congratulations! It’s now time to get involved in these communities.

Pro tip: After you join a new subreddit, don’t share your material! Allow other users to become acquainted with your presence in the community and discover what you have to offer by giving them some time. This will establish trust and increase the likelihood that other Redditors will like your work when you submit it in the future.

For example, in the r/Maine forum, a Redditor named Randy is telling fellow Redditors a heart-warming narrative about how he is graduating from high school and now understands he will miss Maine when he departs.

Other r/Maine Redditors have shown a lot of interest in it.

This is an excellent example of a post that doesn’t provide an instant return on investment or the possibility of sharing your Maine vacation information, but participating in the discussion will establish your presence in the community.

Develop trust by posting non-promotional content in unique topic threads.

That you’ve been upvoting and commenting on Redditor’s topics in your niche’s subreddits.

So next step is to make your post. Other Redditors may be turned off if the first thing you submit (even after commenting on others’ posts) is your stuff.

Rule 7 of the r/Maine rules expressly prohibit “Excessive self-promotion.” Redditors should “contribute to the community in other ways if you plan on routinely publishing your material,” according to the regulation. Post additional articles, comments, and so on.”

Therefore, what should your first post be as a Maine travel blogger?

So here are a few suggestions for this niche, but try coming up with similar suggestions on your own:

A story in the news about the subject

A photograph or video that relates to the subject. If you’re from Maine, you’re welcome to comment on my childhood experiences there. You can talk about a trip you took if you are not from Maine. Restaurants, breweries, and sightseeing excursions that you enjoyed, for example.

If you think about it long enough, there are plenty of ideas for a first post. You can also gain ideas by looking at which positions in your subreddit receive a lot of engagement.

Uploading something that isn’t your content will demonstrate to the Redditors in your subreddits that you are genuine and aren’t attempting to “push” your content on them right away.

Subreddit moderators are needed.

The next step is to apply to become a subreddit moderator.

One such step is optional, but it can give you a lot of power if you use the title correctly. Furthermore, if you’re busy developing content for your website, moderating a subreddit may take longer than you planned. Especially if the subreddit is small and there are only a few moderators.

That said, if you’ve earned a reputation in the subreddit for your high-quality posts and comments, being a moderator will only strengthen your authority in the eyes of other Redditors.

Either way, if you (gently and sparingly) put your stuff in the subreddit, the other moderators are less inclined to remove it. And getting allowed to be a moderator demonstrates that the community already trusts you enough to let you moderate.

Therefore, if you’re game, go for it!

Use caution when promoting your work.

The golden rule for using Reddit to drive website traffic is to take the next step.

Use caution when promoting your work.

How to Use Reddit for Business

  • In the r/Maine subreddit, there’s a great example of a Redditor actively promoting their oil paintings.
  • The first thing you’ll notice is that the original post doesn’t include any links to buy the oil painting, nor does it promote it as a “sale.”
  • There are 469 likes and 20 comments on this post. I’ve been a member of this subreddit for more than eight months, and I’ve seen a dozen of this user’s oil paintings in the community.
  • Be a member first. Few people trust a brand-new user account with no posts save for the ones made to promote products or services. Be a genuine participant before you start marketing and immerse yourself in how things work, from comment threads to inside jokes.
  • Post original content and engage in a genuine way. You won’t find marketing success on Reddit if you repurpose your daily Facebook post and dump it into a subreddit. If you can become a valuable, contributing member of the community, however, you can unlock a new stream of fans for your brand.
  • Give more than you take. Most Reddit communities ask that you contribute 80% of the time and only self-promote 20% of the time. Depending on your content and your target community, that ratio can go up or down.
  • Don’t even think about using shills. Fake accounts, undisclosed paid sponsors, employee upvoting requirements—Redditors have seen it all, and it makes them very angry when marketers try to pull one over on them.
  • None of them are taken down.
  • If you plan to market on Reddit, you should adopt the following best practices:

How can you properly advertise your content?

These user’s approach to promoting their work is astute. A quick look at the comments reveals this user’s plan.

“I would buy this,” says another user. The original poster responds, “You can buy it; this oil painting is on sale.”

This is indeed a clever method to promote this user’s oil paintings without asking for sales or implying a “sell.”

A piece of content could be in the same boat. Perhaps someone is looking for the best walks in Maine’s Bold Coast.

I happen to have done an essay on the same subject as a Maine travel blogger. So I could comment on the original topic with a link to information on the best hikes without starting a new discussion to promote my content.

Tip: The easiest way to accomplish this is to list the top hikes in the remark itself, then link to the article at the bottom of the comment if they want to learn more.

Be genuine, not forceful, with the explicit goal of getting people to read your posts.

Create your Reddit Ads account

Now let’s get you into to your Ads Dashboard:

  • Go to
  • Enter a company username
  • If you’re creating a new Reddit Ads account, enter a secure password.
  • Enter a company name.
  • For a new Reddit account, enter your business email address.
  • Enter your first name and last name.
  • Enter your business phone number (optional).
  • Select an industry from the drop-down menu.
  • Select the country where you’re located from the drop-down menu.
  • If you work with or at an advertising agency, check the box marked ‘I work with or at an advertising agency.’
  • Click Sign Up.

Are there any other advantages to having a Reddit account?

  • Outside of using Reddit to generate traffic to your website, there are other advantages to having a presence on the site.
  • Other publishers have talked about how they use forums like Reddit and Quora and Facebook groups to find “expert” knowledge.
  • Reddit can be used as a knowledge base for article topics, depending on your niche. This method can be used in a variety of sectors.
  • Assume you’re a member of the Goldendoodle subreddit. You have an idea for a top ten Goldendoodle toys article. Isn’t a Reddit group of Goldendoodle owners an excellent place to ask for this information?
  • That’s what I’d say. It also adds to the uniqueness of the data. Of course, you should double-check as much information as possible throughout your investigation. However, obtaining expert knowledge on particular areas without relying on other Google entries is usually a significant bonus.
  • This post shows a breakfast from a famous deli in Winslow, Maine, which I wrote about as a Maine travel writer. This gives me a content idea.
  • Someone could publish an article about Maine’s “Best Breakfast Spots.” Then, to compile the list for the article, you could ask the subreddit what their favorite sites are and investigate each one accordingly.
  • Reddit is a treasure trove of images, subjects, talks, opinions, and just about everything else you can imagine. Its richness and variety attract people from all walks of life (many of whom are males aged 18 to 24), making it one of the most potent social forums on the Internet.
  • Due to the vast user base, many of whom are looking for entertainment, news, and everything else the front page of the Internet offers, Reddit is a great place to advertise comments, opinions, and potentially brands. From the standpoint of a marketer, Reddit should be great for driving traffic to a company’s website or blog and promoting a brand to a targeted and customized audience, but it isn’t.
  • Let’s look at some advantages and disadvantages to come to a judgment about the benefits and costs of Reddit to online users.

Pro Tips To Bring Reddit Traffic To Your Blog (Advance)

  • Get To Know Your Audience
  • Reddit is made out of different category-pages called “subreddits”. There are subreddits for more things than you can imagine: cute things (/r/aww), strange things (/r/wtf) and even strange cute things (/r/awwwtf).
  • Get The Audience To Know You
  • Timing Is Key
  • Build Your Own Subreddit
  • Engage on Reddit
  • Promote Your New Subreddit
  • Post Original Content
  • Post Original Content
  • Be Consistent
  • Avoid Spamming


It can be a marketer’s dream if you follow our recommendations, give value to communities, and use Reddit correctly. Leave something behind as an extra tip. What we mean is, don’t give them everything when sharing something from your site. Instead, share 60% of the story and direct visitors to your website to finish the remainder.

Featuring photos, a lot of links, and a lot of engagement, you’ll quickly fall in love with Reddit, just like so many other marketers all over the world.


Is self-promotion allowed on Reddit?
While self-promotion is acceptable, it must be done thoughtfully and transparently. Focus on contributing value to the community rather than solely promoting your website.

Can I post the same content in multiple subreddits?
Yes, you can cross-post content if it’s relevant to different subreddits. However, tailor your titles and approaches to suit each community’s preferences.

How can I avoid getting banned on Reddit?
Read and follow each subreddit’s rules. Avoid spam, respect the community’s guidelines, and engage in meaningful discussions.

Is Reddit traffic long-lasting?
Yes, if you consistently provide valuable content and engage with the community, Reddit traffic can lead to long-term benefits.

Are there any paid options for Reddit promotion?
Yes, Reddit offers advertising options that allow you to promote your content to specific subreddits for a fee.

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