With over 200 million weekly users, ChatGPT is now one of the most influential discovery channels on the internet. Our SEO for ChatGPT service builds the authority and content structure that makes ChatGPT cite, recommend, and trust your brand.
Over 200 million people use ChatGPT every week to get recommendations, research products, find services, and answer questions they'd previously take to Google. For the first time since the web was born, a significant share of discovery and purchasing intent is flowing through a channel that doesn't work like traditional search.
ChatGPT with Browse uses Bing's index to retrieve real-time information. ChatGPT without Browse relies on its training data, which heavily weights authoritative, well-cited sources. In both cases, brands that appear in the authoritative publications, directories, and review sites that ChatGPT draws from are dramatically more likely to be cited and recommended.
Our SEO for ChatGPT service systematically builds the authority signals, citation profile, and content structure that makes your brand the recommended answer when users ask ChatGPT about your products, services, and industry.
Get Cited by ChatGPTChatGPT's Browse feature uses Bing — we build the Bing organic authority that ensures your content appears in ChatGPT's real-time responses.
Strategic placement in the publications, directories, and industry resources that ChatGPT draws from when generating responses about your niche.
Reviews, awards, media mentions, and expert quotes that build the brand entity profile ChatGPT recognises as authoritative and trustworthy.
Regular manual testing of how ChatGPT responds to queries in your niche — tracking your brand's citation frequency and recommendation rate over time.
Every authority signal, content structure, and citation strategy needed to get ChatGPT recommending your brand.
A systematic authority-building strategy that positions your brand as the trusted source ChatGPT draws from in your niche.
We test how ChatGPT currently responds to questions in your niche, identify which brands are being cited and why, and map the exact authority gaps your brand needs to close.
We identify the authoritative publications, directories, and industry sources that ChatGPT draws from — and build a targeted placement strategy to get your brand cited there.
Expert content published on your site and across authoritative third-party platforms, combined with brand entity optimisation that signals your expertise to AI models.
Monthly ChatGPT testing across your target query set tracks citation frequency improvements. Strategy is refined and expanded as citation profile grows.
Clear answers about how ChatGPT selects sources, how we build citation authority, and realistic timelines for results.
Talk to a SpecialistChatGPT's recommendations come from two sources. ChatGPT without Browse draws on its training data, which reflects the cumulative authority of sources across the web — brands cited frequently in authoritative publications, industry directories, review sites, and expert content are more likely to appear. ChatGPT with Browse searches Bing in real time and recommends brands with strong Bing organic rankings, positive reviews, and clear topical authority. Our strategy builds authority signals that work for both retrieval methods.
Direct programmatic tracking of ChatGPT citations isn't currently available via API for this purpose, but we conduct structured manual testing across a defined set of target queries monthly — giving you a consistent view of citation frequency, recommendation quality, and competitive share of voice in ChatGPT's responses. We also track AI referral traffic in GA4, which captures visits referred from ChatGPT's Browse feature when users click through to your site.
For ChatGPT Browse (real-time web search), Bing ranking improvements and new authoritative citations can produce measurable changes in 8–16 weeks. For ChatGPT's base training data, visibility changes typically align with major model update cycles, but building strong web-wide authority now positions you favourably for upcoming training refreshes. We focus on strategies that compound over both timescales simultaneously.
The ChatGPT SEO service focuses specifically on ChatGPT and Bing AI optimisation. Many of the authority signals we build — high-DA citations, brand entity strength, expert content — also benefit visibility on Perplexity and Gemini as a natural byproduct. For clients wanting comprehensive optimisation across all AI engines simultaneously, we recommend our AI SEO Services or GEO programme, which provides a unified strategy for all major AI search platforms.
Get a free ChatGPT SEO audit. We'll test how ChatGPT currently responds to questions in your niche, identify the authority gaps, and show you exactly what it takes to become the brand ChatGPT trusts and cites.
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